The Marketing Mix

Directions: Marketing and communication play a huge role in any organization or business’s success. For this assignment read the Behind The Scenes at the end of chapter 13 in your textbook about the company Red Ants Pants. Using the research you did from the learning activity, and your textbook, write a report answering the following questions: • How might Calhoun’s decision to keep production in the United States help solidify her market position in the minds of her target customers? • If Red Ants Pants had investors looking for a quick return, how might that influence Calhoun’s decision to continue functioning as her own retail channel, rather than going through established retailers? • How could meeting small groups of women in their homes to talk about pants possibly be an efficient communication strategy? Provide your report in a word document with standard formatting, either single or double spaced in 12 point Times New Roman font. Use proper spelling, grammar, and punctuation. Your report should be between 300 and 500 words long; longer reports will be accepted so feel free to go over the minimum.

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