The importance of marketing orientation to the company

You are the Chief Executive Officer of Dell Corporation. Your company is going through an economic recession. Things are not looking good. The Board of Directors asked you to provide a report at the next executive meeting on the state of the company’s operation. The Board asked that you report on the following concerns:The importance of marketing orientation to the companyAn assessment of the company’s corporate cultureAn analysis of the company’s industryThe choice of three competitive business strategies justifying each choice comprehensivelyYour report must provide an overview of Dells Company, recommendations and an implementation plan for one year to strategically give the company a competitive advantageYou must also provide five (5) references preferable from peer review journals and your work must be in APA format (not less than five pages long).

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