Societal Marketing

As a student at a large university, you have been asked by a state senator to attend a meeting to discuss youth and obesity. When you arrive at the meeting, you discover the real purpose of the invitation. The state senator is considering sending a bill to the legislature requiring that all colleges and universities in the state be required to use only organic food in all residence halls. In addition, the senator wants to require a reduction in sugars, fats and starches served and an increase in nutrients. The senator believes strongly in the societal marketing concept and feels that it is the social responsibility of all colleges and universities to. The reason students have been invited is to sign a petition supporting this bill. For the DQ, define societal marketing and briefly define ethics in addition to answering the questions above. Consider this issue from the perspectives of the senator and the colleges and universities. Given the senator’s agenda was not clearly stated, was the invitation ethical? Is the senator’s bill truly societal marketing, and does organic food meet the qualifications of societal marketing? Why or why not? Will organic food coupled with lower sugars, fats and starches reduce obesity? And, importantly, will students be amenable to these changes and will the colleges and universities still be able to operate profitably, given these requirements? Use resources to support your definitions and your answers to the questions. Your discussion post should be professionally written and no fewer than 250 words. Document resources using APA standards.

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