Retail and Channel Management

1. Why is it sometimes difficult for a retailer to convey its image to consumers? Give an example of a restaurant with a fuzzy image and explain its challenges/successes/failures. (100 word minimum) 2. Which aspects of a store’s exterior are controllable by the retailer? Which are uncontrollable? 3. Which stores should not use a curving (free-flowing) layout? Explain your answer. 4. Give an example of a retailer who utilizes solutions selling other than The Home Depot. What do they do? Explain your answer. Please use 11-point Times New Roman font and number your responses.

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