Many companies are looking to customers and society for assistance in marketing their products since word-of-mouth is a powerful tool. Explain in one paragraph how a company can use crowdsourcing to improve their marketing of the company and the products or services that the company sells. In the second paragraph, explain how crowdsourcing can create a competitive advantage for the company. Lastly, explain how a company can track the ROI of such a strategy since the company is still trying to increase sales beyond improving the company or brand image.
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