Week Two Knowledge Check
1 . As a process of self-examination during her senior year of college, Casey decides to develop a SWOT analysis of her prospects relative to getting a job. Casey realizes that she has a personal characteristic that suggests she is not comfortable interacting with strangers. She interprets this as a(n) ________ if she is to get a job as a salesperson.
2 . Casey is looking for a new job. She decides to develop a SWOT analysis of the industries she might want to work in. Casey majored in marketing and enjoyed studying market research. Through her research on the Internet and in the University Library, she learns that this industry is currently doing well. She interprets this as a(n) ________.
3 . In performing a SWOT analysis, which of the following would be considered as a threat?
4 . Strategic plans are usually ________.
5 . Operational plans are usually ________.
6 . When organizations think about entering a market, they may be concerned with how unique their product might be. Which of Porter’s Five Forces would be relevant in this case?
7 . ________ involves defining the organization’s goals, establishing strategies for achieving those goals, and developing plans to integrate and coordinate work activities.
8 . Goals are different from plans because ________.
9 . Most company goals can be classified as either ________ or ________.
10 . In response to a natural disaster, which contingency factor will affect the choice of plans?
11 . What technique would managers use when seeking to detect big trends and changing market conditions?
12 . The commitment concept says that plans should ________.
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