Factors of Risk Communication

In this reflective writing , please respond in a way you agree or disagree/basic thoughts and used examples in our day to day activities to respond to this reflective writing U can cite the source but is not recommended.  If you do please ; APA format and alphabetical order please  Reflective writing about :  According to the World Health Organization( WHO, 2015), risk communication refers to exchanging real-time information, advice, and opinion between experts and people confronted with a threat to their health, economics, or social well-being. Risk communication includes risk assessment and risk management. Risk communication aims to inform people of the potential danger of a situation and make an informed and educated decision to prevent or reduce harm. Risk communication uses various channels to engage and inform a targeted population and may include the media, brochures, mass communication, or community engagement (WHO, 2015). Risk communication is an integral part of risk analysis and an inseparable element of the risk management framework. Risk managers, risk assessors, and interested stakeholders exchange information and opinions concerning risk, risk-related factors, and risk perception (Pernet, 2013). The author further stated that risk communication requires a sound understanding of people’s perceptions, concerns, beliefs, and knowledge and practices. It also requires the early identification and management of rumors, misinformation, and other challenges(2013).  Three factors of risk communication to consider are the role images play in promoting comprehension of risk messages, how demographic variable impact message reception, and the need for cognition, or the degree to which some individuals can understand the information (Manno, Lively, Manno, Chen & Lau, 2018).   References: Manno, F. A. M., Lively, M. B., Manno, S. H. C., Cheng, S. H., Lau, C., & Manno, F. A. M., 3rd. ( 2018). Health risk communication message comprehension is influenced by image inclusion. Journal of Visual Communication in Medicine, 41(4), 157–165. https://doi.org/10.1080/17453054.2018.1480321 Pernet, A. O. (2013). Principles of Risk Communication. Retrieved from http://www.fao.org/fileadmin/templates/rap/files/meetings/2013/130617_6.1.pdf World Health Organization. (2015, June 19). General information on risk communication. Retrieved from https://www.who.int/risk-communication/background/en/

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