Ashford 2: – Week 1 – Discussion 1
Complete the SWOT analysis below and post to the Discussion Board by Day 3 to provide a critical evaluation of the 2011 Horizon Report by using the Strengths, Weaknesses, Opportunities, Threats (SWOT) format.
Respond to at least two of your classmates. In your responses, comment on the Weakness (W) and Threats (T) categories. Compare their experiences with yours and contrast their findings with your own comments.
(Advantages; capabilities; unique selling points; assets: experience, knowledge, data; innovative aspects; accreditations (endorsements), qualifications, certifications; philosophy, ethics and values; dispositions)
(Disadvantages of proposition; gaps in capabilities; lack of competitive strength; reputation, presence and reach; known vulnerabilities; effects on core activities, distraction; reliability of data, predictability; morale, commitment, leadership; accreditations, etc.)
(Market developments; competitors’ vulnerabilities; industry trends; technology development and innovation; global influences; new markets, niche target markets; tactics: e.g., surprise, significant contacts; information and research; influences)
(Political effects; legislative effects; competitor intentions – varied; market demand; vital contacts and partners; obstacles faced; insurmountable weaknesses; loss of key staff; sustainable economy – home, abroad; seasonality effects)
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