Edu 651 week 1 – discussion 1


Ashford 2: – Week 1 – Discussion 1

SWOT Analysis


Complete the SWOT analysis below   and post to the Discussion Board by Day 3 to provide a critical evaluation of   the 2011 Horizon Report by using the Strengths, Weaknesses, Opportunities,   Threats (SWOT) format.

Respond to at least two of your   classmates. In your responses, comment on the Weakness (W) and Threats (T)   categories. Compare their experiences with yours and contrast their findings   with your own comments.

SWOT Analysis



(Advantages; capabilities;     unique selling points; assets:   experience, knowledge, data;     innovative aspects; accreditations (endorsements), qualifications,     certifications; philosophy, ethics and values; dispositions)


(Disadvantages of proposition;     gaps in capabilities; lack of competitive strength; reputation, presence     and reach; known vulnerabilities; effects on core activities, distraction;     reliability of data, predictability; morale, commitment, leadership;     accreditations, etc.)



(Market developments;     competitors’ vulnerabilities; industry trends; technology development and     innovation; global influences; new markets, niche target markets;     tactics:   e.g., surprise, significant contacts; information and     research; influences)


(Political effects; legislative     effects; competitor intentions – varied; market demand; vital contacts and     partners; obstacles faced; insurmountable weaknesses; loss of key staff;     sustainable economy – home, abroad; seasonality effects)

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