At the moment, Pfizer and Moderna have applied to the US Food and Drug Administration (FDA) for Emergency Use Approval for their respective COVID-19 vaccine candidates. It is expected that the first shots would be available in the United States as early as this same month, if authorization is granted. On December 1, 2020, the Advisory Committee on Immunization Practices (ACIP) proposed interim recommendations, by majority vote (of 13-1), that when a COVID-19 vaccine is approved by the FDA: • The initial phase (Phase 1a) of vaccinations should be offered to health care personnel and residents of long-term care facilities. • Additional vaccine- and population recommendations are expected when an FDA-authorized vaccine is available. These additional recommendations are expected to potentially include phase 1b vaccinations for essential workers and phase 1c for adults with high-risk medical conditions and adults aged 65 years and older, and finally other adults. ACIP Interim Recommendation: December 1, 2020 (Links to an external site.)MMWR: December 3, 2020 (Links to an external site.)Vaccine hesitancy is a significant public health problem. Public health and medical experts have expressed increasing concern about the misinformation around COVID-19 and the vaccines to control the pandemic. As of the most recent Gallup poll (Links to an external site.) less than 60% of Americans are willing to receive the COVID-19 vaccine.You are in the community health program unit of a non-profit that has been selected to conduct a needs assessment and then develop a health communication campaign to address the ongoing misinformation and vaccine hesitancy.a) Before you begin, you have been asked to identify potential members of the core planning team. List at least five real-world potential stakeholders with the expertise and a vested interest in addressing this vaccine hesitancy problem that you would include in the planning team. Briefly discuss why you chose each of these potential members, i.e., the roles/contributions and expertise they bring to the proposed program. b) You are tasked with leading the planning team to design a social media campaign to address vaccine hesitancy and increase the proportion of Americans willing to receive the COVID-19 vaccine in the summer of 2021. i) Using demographic data from the Gallup poll (Links to an external site.) or other publicly available sources, describe the target population for your health communication campaign.ii) Briefly discuss the types and sources of data you would collect for the needs assessment.iii) Describe two intervention strategies you would implement to increase confidence in the vaccine. iv) How would you promote this program to your priority population?
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