Covid 19 Effects

INTERNATIONAL BUSINESS CLASSInstructions: Please respond to both question prompts. Complete a three to five-page response that is well-organized and analyzed based on concepts from class readings, lectures and other material shared online. You may cite sources in APA Style. (4 pages each questions)Question 1 Scenario: Plant based sales globally are projected to top over $5B in sales worldwide. Plant based food sales grew 20% in retail sales compared to 2% growth for all food sales in 2019. Assume you are a member of the marketing team for a plant-based food company that is eyeing global expansion- even while other industries may be suffering from poor earnings. Call to Action: Analyze the main issues you may wish to consider as you identify which markets to expand and discuss critical factors that will help guide your decision-making. In what ways will the current Covid-19 crisis factor into your market development strategy?Question 2 Scenario: As global minded businesses, like the ones we have discussed in class, seek to recover from the Covid-19 crisis, there will be growing pressure on several businesses to respond to the growing unrest in the marketplace while maintaining consumer and shareholder confidence.Call to Action: Evaluate some of the critical issues that these companies will face maintaining their presence in global markets. Give specific examples of companies or industries that you believe will be better positioned to respond to these rapidly changing conditions. Provide recommendations of what actions these businesses and industries will need to take to remain competitive in diverse global marketsImportant:Subjects Learned in class (Broad area): Globalization of service & products, International trade theory, Foreign direct investment, NAFTA, Global Capital market, Global production and supply chain management, COVID-19 effect on world Supply chain Articles: https://www.mckinsey.com/business-functions/operations/our-insights/supply-chain-recovery-in-coronavirus-times-plan-for-now-and-the-futureYou can use any sources that relate to the questions

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