Bus 475 swott analysis and paper


Complete SWOTT analysis (template attached) on the business chosen in week 2 (documant attached) and write a 1400-1750 word synopsis of the analysis. This will need to be an original work by someone who understands SWOTT analysis in detail.


Conduct an internal and external environmental analysis for your proposed business.

Part 1.  Create a SWOTT table for your proposed business. Your environmental analysis should take into account all of the following factors.  Therefore your SWOTT table should include 8 external and 11 internal forces. Think of something for all of them….even Global.  You may not intent for your business to go global…but I bet there are some global forces that may need to be aware of. 


o External forces and trends considerations: (Opportunities and Threats and Trends)


  • Legal and regulatory
  • Global
  • Economic
  • Technological
  • Innovation
  • Social
  • Environmental
  • Competitive analysis


o Internal forces and trends considerations: (Strengths and Weaknesses)


  • Strategy
  • Structures
  • Processes and systems
  • Resources
  • Goals
  • Strategic capabilities
  • Culture
  • Technologies
  • Innovations
  • Intellectual property
  • Leadership


Part 2. Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Be sure to identify the forces and trends that are strengths, weaknesses, opportunities, threats, and trends. Be sure to identify your trend as an opportunity or threat. Your analysis must include the following:


o Include economic as well as legal and regulatory forces and trends.

o Critique how well the organization adapts to change.

o Analyze the supply chain operations of the organization.

o Identify issues and/or opportunities:


  • Identify the major issues and/or opportunities that the company faces based on your analysis above.



***** The words in your SWOTT table do NOT count toward the total word count.


Format your paper according to APA guidelines.

*** TIP – Keep in mind that Strengths and Weaknesses are internal forces…and Opportunities, Threats, and Trends are external forces. Consider how these affect YOUR company that you are creating for this class. I recommend that you create a table within your document (not a separate spreadsheet).

I have attached an example of a SWOTT table. The cells that are highlighted with color are the ones you should complete for that specific factor (S&W = internal OTT = external). Feel free to use this as your table…or create your own if you would prefer. 

Be sure to carefully read all the requirements for this assignment…there are a few that are often missed. 

Remember….EVERY paper should have at least 3 good references (always reference your textbooks when you are explaining the main focus of the week…which this week is SWOTT…what is a SWOTT analysis…why is it important…etc.)

Be sure to review Tips for Getting Good Grades as your write.

Always include section headings and an Table of Contents.

Your textbooks have excellent examples of each of the individual forces….so refer to them…

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