1) A(n)________ is defined as a good, service, idea, or some combination of these that

1)
A(n)________ is defined as a good, service,
idea, or some combination of these that satisfies consumer or business customer
needs through the exchange process.
a.
private brand
b.
service variability
c.
core product
d.
product
e.
innovation

2)
Which of the following is an example of a good?
a.
a massage
b.
a handbag
c.
a medical examination by a doctor
d.
an idea for a new television show
e.
dry cleaning

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3)
Which of the following adjectives best describes
a product that would be classified as a good?
a.
nonperishable
b.
convenient
c.
disposable
d.
tangible
e.
heterogeneous

4)
________ are a form of product that are
essentially intangible.
a.
Innovations
b.
Services
c.
Brands
d.
Consumer products
e.
Supplements

5)
A product has three distinct layers. The most basic
level is the ________, which consists of all the benefits the product will
provide for consumers or business customers.
a.
actual product
b.
augmented product
c.
core product
d.
innovation
e.
brand

6)
A product has three distinct layers. The second
layer is the ________, which is the physical good or delivered service.
a.
actual product
b.
augmented product
c.
core product
d.
innovation
e.
brand

7)
The ________ is the actual product such as a refrigerator
plus delivery, installation, financing, and warranty.
a.
actual product
b.
value network
c.
augmented product
d.
potential product
e.
core product

8)
Generally, products are either ________ or
________.
a.
consumer products; business-to-business products
b.
consumer products; nondurable products
c.
industrial products; business-to-business
products
d.
industrial products; services
e.
shopping products; convenience products

9)
Which of the following is the best example of a
durable good?
a.
a bag of cat food
b.
a refrigerator
c.
a bottle of nail polish
d.
a package of lightbulbs
e.
detergent

10)
Which of the following is the best example of a
nondurable good?
a.
a dishwasher
b.
a book shelf
c.
a freezer
d.
a newspaper
e.
a file cabinet

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